The right to know?

Imagine walking into a supermarket to buy cereal. In this supermarket, all the cereal boxes are blank; no one will tell you how much anything costs; and even after you check out, you don’t receive the bill for more than a month. That is exactly the situation for the health care shopper: they do not know what they are buying or what they will pay when they go to the doctor or hospital. In a world in which people will be asked to pay more out of pocket – either because they are a municipal worker retiree being moved to a new plan or one of the millions of private sector workers on higher deductible insurance plans – it is essential that they have good price and quality data to make educated health care decisions.

http://www.linkedin.com/today/post/article/20130805155510-28646375-all-consumers-deserve-health-care-transparency