Tuesday, March 04, 2014

Drugmakers Slash Spending On Doctors' Sales Talks : Shots - Health News : NPR

Drugmakers Slash Spending On Doctors' Sales Talks : Shots - Health News : NPR



Good news the bribe doctor strategy is being cut in half , Excellent  good for the consumer.

 Market rules apply-the market worksNow that Eli Lilly & Co.'s antidepressant Cymbalta and some other blockbusters have gone generic, the company is spending less on promotional activities by doctors.

Next step -have the natural alternative be permitted to legally compete with higher priced branded products

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